This original 1942 promotional calendar from Peter’s Diamond Brand Shoes is a rare, full-year survivor of wartime goodwill marketing. Distributed to customers as a gesture of thanks, it blends heartfelt messaging, seasonal artwork, and layered branding from Peter’s and Weather Bird Shoes. 📆 Calendar Highlights: • Cover Panel: “Season’s Greetings 1942” with candlelight, pine boughs, and ornament—symbolizing hope and warmth. • January–March: Snowy bridge scene with anchor motif labeled “The Deep Blue”; Weather Bird Shoes stamp below. • April–June: Portrait of Madelyn, framed in blue florals; Peter’s Diamond Brand Shoes emblem beneath. • October–December: Soda fountain scene by artist McCoy, labeled “Hunter’s Paradise” with cattail motif; second Peter’s stamp below. • Closing Panel: Continuation of the greeting message: “…is greatly appreciated. With this greeting goes a sincere ‘Thank you’ and a pledge of service to merit your continued confidence. Merry Christmas. Happy New Year.”
• Back Cover: Illustration of a ship navigating open waters—echoing themes of resilience and journey. 🧵 Branding Details: • Two stamps from Peter’s Diamond Brand Shoes • One stamp from Weather Bird Shoes with “All Leather in Vital Parts” slogan • Trademark registered with U.S. Patent Office
Ideal for collectors of WWII-era ephemera, vintage advertising, or historical shoe brands. A rare, intact promotional piece that captures the emotional tone and marketing style of 1942 America.
Very good vintage condition with some small pencil marks on a page and some tape holding the back page still - Minor age toning consistent with 80+ years of preservation.
